We curated a monthly ‘Ladies Night’ event in the luxurious Primo Bar in conjunction with the Park Plaza events team. Our remit was to bring in small businesses owned by women, giving these brands a platform and an opportunity to sell their products and services. We made the event inspirational by hiring speakers ( sometimes the brand owners) who could educate the audience on business, self care and wellness. We decided to add musical guest to utilise the stage space and complete the event, which was held in the evening, and take advantage of the special offers on food & drink provided especially for by Park Plaza for that event. We promoted the event via email marketing and social media. The target of 100 women subscribers was exceeded every single month.